You've spent years building a business worth being proud of. Your website should feel the same way.
Meet Katerina,
the person behind Kaela.
I started in design by building a Facebook page for a small business — the look, the feel, the strategy behind it. That moment of seeing a business reach exactly the right people stayed with me.
Curiosity has always been my main tool. A long career in sales taught me one thing above everything else. People make decisions based on how something makes them feel, not what it says.
Now I work with established business owners. Just the two of us, no outsourcing, no delegation.
We work together until your website reflects who you have become and speaks to the clients you actually want.
What it feels like to work together
What it feels like to work together
What it feels like to work together
What it feels like to work together
Working with Katerina was a genuinely great experience. She quickly understood both the product and the vision, and translated that into a clean, thoughtful, and highly polished website. The end result was exactly what we were aiming for.
Sophus O.
Working with Katerina was a genuinely great experience. She quickly understood both the product and the vision, and translated that into a clean, thoughtful, and highly polished website. The end result was exactly what we were aiming for.
Sophus O.
Working with Katerina was a genuinely great experience. She quickly understood both the product and the vision, and translated that into a clean, thoughtful, and highly polished website. The end result was exactly what we were aiming for.
Sophus O.
Before working with Katerina I was sending PDFs of my work scattered across different places. I dreaded having a website because I assumed keeping it updated would take hours — so I kept putting it off. Now I can share everything with a single link and update my portfolio in minutes. Since launching I started working with small businesses on handdrawn and handpainted mascots and marketing materials. The quality of clients has risen and so has the work I get paid for.
Antonio N.
Before working with Katerina I was sending PDFs of my work scattered across different places. I dreaded having a website because I assumed keeping it updated would take hours — so I kept putting it off. Now I can share everything with a single link and update my portfolio in minutes. Since launching I started working with small businesses on handdrawn and handpainted mascots and marketing materials. The quality of clients has risen and so has the work I get paid for.
Antonio N.
Before working with Katerina I was sending PDFs of my work scattered across different places. I dreaded having a website because I assumed keeping it updated would take hours — so I kept putting it off. Now I can share everything with a single link and update my portfolio in minutes. Since launching I started working with small businesses on handdrawn and handpainted mascots and marketing materials. The quality of clients has risen and so has the work I get paid for.
Antonio N.
I was initially hesitant about hiring someone due to past experiences where people often claimed they could do everything but failed to deliver. She did an outstanding job. I honestly can't recommend her enough.
Hugo G.
I was initially hesitant about hiring someone due to past experiences where people often claimed they could do everything but failed to deliver. She did an outstanding job. I honestly can't recommend her enough.
Hugo G.
I was initially hesitant about hiring someone due to past experiences where people often claimed they could do everything but failed to deliver. She did an outstanding job. I honestly can't recommend her enough.
Hugo G.
Katerina was a pleasure to work with. She's very talented with both Figma and Framer. She has a great eye for design, and was also very patient with me as we worked through all of the small details I wanted to tweak on the site. I'll be hiring her again soon for another project. I highly recommend her.
Josh L.
Katerina was a pleasure to work with. She's very talented with both Figma and Framer. She has a great eye for design, and was also very patient with me as we worked through all of the small details I wanted to tweak on the site. I'll be hiring her again soon for another project. I highly recommend her.
Josh L.
Katerina was a pleasure to work with. She's very talented with both Figma and Framer. She has a great eye for design, and was also very patient with me as we worked through all of the small details I wanted to tweak on the site. I'll be hiring her again soon for another project. I highly recommend her.
Josh L.
She took my vision and ideas and turned them into a polished Framer website that perfectly supports my podcast launch. Thoughtful, responsive, and a true creative partner.
Peter K.
She took my vision and ideas and turned them into a polished Framer website that perfectly supports my podcast launch. Thoughtful, responsive, and a true creative partner.
Peter K.
She took my vision and ideas and turned them into a polished Framer website that perfectly supports my podcast launch. Thoughtful, responsive, and a true creative partner.
Peter K.
I had an old WordPress website I was ashamed to share with people. It no longer reflected my services and my social media and website looked and sounded like completely different brands. Katerina built it and showed me simple ways to keep it fresh without needing her every time. People have been sharing how much they like it and for the first time I feel genuinely proud to send someone to my website.
Inna H.
I had an old WordPress website I was ashamed to share with people. It no longer reflected my services and my social media and website looked and sounded like completely different brands. Katerina built it and showed me simple ways to keep it fresh without needing her every time. People have been sharing how much they like it and for the first time I feel genuinely proud to send someone to my website.
Inna H.
I had an old WordPress website I was ashamed to share with people. It no longer reflected my services and my social media and website looked and sounded like completely different brands. Katerina built it and showed me simple ways to keep it fresh without needing her every time. People have been sharing how much they like it and for the first time I feel genuinely proud to send someone to my website.
Inna H.
She went over and above to make sure the new landing page works well and thoroughly checked mobile optimization which a lot of developers usually don't take seriously. Will definitely work with Katerina again.
Randeep W.
She went over and above to make sure the new landing page works well and thoroughly checked mobile optimization which a lot of developers usually don't take seriously. Will definitely work with Katerina again.
Randeep W.
She went over and above to make sure the new landing page works well and thoroughly checked mobile optimization which a lot of developers usually don't take seriously. Will definitely work with Katerina again.
Randeep W.
She thought about details that I didn't even think about and gave very much care for detail. Can only recommend her.
Timo Q.
She thought about details that I didn't even think about and gave very much care for detail. Can only recommend her.
Timo Q.
She thought about details that I didn't even think about and gave very much care for detail. Can only recommend her.
Timo Q.
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How we can work together
How we can work together
How we can work together
How we can work together
Every project starts with a conversation. The proposal comes after.
Every project starts with a conversation. The proposal comes after.
Design +Development
Starting from 1500€
You bring the direction and content — I bring the design and build. A considered, well-crafted site that reflects where your business actually is.
WHAT IS INCLUDED
• Discovery intake — written brief or short call
• Design and build directly in Framer, fully responsive
• Basic SEO setup — titles, meta, sitemap, URL structure
• Two rounds of revisions
• Domain connection and basic integrations setup
• Short Loom walkthrough after launch — covers text edits, image updates, adding blog posts and testimonials, so you can manage your site confidently day to day
HOW IT WORKS
Brief → Design & build in Framer → Revisions → Launch
All assets must be provided before work begins. The timeline starts from the date assets are received.Feedback rounds have a 7-day response window.
Design +Development
Starting from 1500€
You bring the direction and content — I bring the design and build. A considered, well-crafted site that reflects where your business actually is.
WHAT IS INCLUDED
• Discovery intake — written brief or short call
• Design and build directly in Framer, fully responsive
• Basic SEO setup — titles, meta, sitemap, URL structure
• Two rounds of revisions
• Domain connection and basic integrations setup
• Short Loom walkthrough after launch — covers text edits, image updates, adding blog posts and testimonials, so you can manage your site confidently day to day
HOW IT WORKS
Brief → Design & build in Framer → Revisions → Launch
All assets must be provided before work begins. The timeline starts from the date assets are received.Feedback rounds have a 7-day response window.
Guided Redesign
Starting from 3000€
Full process, start to finish. I lead the thinking — messaging, structure, copy — then design and build directly in Framer. For businesses that have evolved and need their website to catch up.
WHAT IS INCLUDED
• Discovery session — structured call to diagnose what's not working
• Messaging direction and website copy written by me
• Site structure and user journey mapped before build begins
• Design and build directly in Framer, fully responsive
• SEO foundation — structure, meta, redirects if migrating
• Two rounds of revisions per phase
• Short Loom walkthrough after launch — covers text edits, image updates, adding blog posts and testimonials, so you can manage your site confidently day to day
• 2-week post-launch support window
HOW IT WORKS
Discovery → Messaging & structure → Copy → Design & build → Revisions → Launch
All assets must be finalised before work begins. Font and colour direction can be discussed during discovery — scoped separately. Feedback rounds have a 7-day response window.
Guided Redesign
Starting from 3000€
Full process, start to finish. I lead the thinking — messaging, structure, copy — then design and build directly in Framer. For businesses that have evolved and need their website to catch up.
WHAT IS INCLUDED
• Discovery session — structured call to diagnose what's not working
• Messaging direction and website copy written by me
• Site structure and user journey mapped before build begins
• Design and build directly in Framer, fully responsive
• SEO foundation — structure, meta, redirects if migrating
• Analytics integrations — GA4, GTM, Microsoft Clarity
HOW IT WORKS
Discovery → Messaging & structure → Copy → Design & build → Revisions → Launch
All assets must be finalised before work begins. Font and colour direction can be discussed during discovery — scoped separately. Feedback rounds have a 7-day response window.
FAQs
FAQs
Didn't find your answer?
Reach out on:
katerina@kaela.design
katerina@kaela.design
katerina@kaela.design
What do you need from me before we start?
Branding guidelines, typography, logo, visuals, copy, and clarity on what you offer and who it's for. If you don't have all of these yet, that's fine — it just means the Guided Redesign is the right starting point for us.
Can you build the site first and I add the content later?
Will I own the website after we finish?
Do you work alone or do you outsource?
Can I update it myself once it's live?
What happens if I need changes after launch?
What do you need from me before we start?
Branding guidelines, typography, logo, visuals, copy, and clarity on what you offer and who it's for. If you don't have all of these yet, that's fine — it just means the Guided Redesign is the right starting point for us.
Can you build the site first and I add the content later?
Will I own the website after we finish?
Do you work alone or do you outsource?
Can I update it myself once it's live?
What happens if I need changes after launch?